There are no exemptions from basic rules of honesty, respect, caring, and fairness just because money or careers are involved. Our private lives, our relationships, and the way we make a living are governed by the same moral principles. Don’t get caught up in rationalizations and pressures. In every setting we have the opportunity and obligation to be a good person. The good news is good ethics is good business. See today’s commentary about Firms of Endearment at whatwillmatter.com.