BE A PERSON OF CHARACTERBE HONESTeven if it costs more than you want to pay.TREAT PEOPLE WITH RESPECT even if they don’t seem to deserve it.FULFILL YOUR RESPONSIBILITIES even when you could dodge them.CARE ABOUT PEOPLEeven if you don’t know them.BE FAIR even when you have the power to take more than our share.PLAY BY THE RULESeven when others do whatever they can get away with.