QUOTE: How many times do you get to lie before you are a liar? How many times can someone lie to you before you start asking yourself: What else has he/she lied to me about?

The moral significance and real life impact of lies embedded in the concept of trust. Your ability to generate and sustain trust is not dependent on the frequency of lying but the capacity of the lie to damage or destroy trust. The best liars hardly ever lie, not because they are more honest but because they are more clever. They know that people are much more likely to believe their exceptional departures from the truth because of the credibility they’ve gained by almost always telling the truth.