BE HONEST – even when others aren’t and it may cost more than you want to pay.
KEEP YOUR PROMISES – even when it’s costly or inconvenient.
TREAT EVERYONE WITH RESPECT – even if they don’t deserve it.
FULFILL YOUR RESPONSIBILITIES – even if you could dodge them.
DO WHAT’S RIGHT – even if you have a right to do something less.
BE ACCOUNTABLE – even if have a good excuse or scapegoat.
BE FAIR – even when you can take more than your share.
BE KIND – even to strangers and people who can’t help you.
PLAY BY THE RULES – even when others aren’t.
KEEP GETTING BETTER – even if you think you’re good enough.
– Michael Josephson