OBSERVATION: There are lots of legit white lies that don’t hurt anyone and don’t damage trust, but an awful lot do.

Never, never be casual about lying. It is a risky business. Good intentions are not enough. In the end, trust is more important than truth and trust is fragile. So next time you think about telling a “little white lie” ask yourself: if the truth comes out, will the person lied to say thank you for caring or will they feel betrayed? Will they start to ask, “What else have you lied to me about.”

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