QUOTE: “Those who mind don’t matter and those who matter don’t mind.” — Bernard Baruch

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Note: This utterance is often incorrectly attributed to Dr. Seuss.

The quote said to be from Dr. Seuss is actually widely circulated misattribution. “Those who mind don’t matter, and those who matter don’t mind” actually came from FDR presidential advisor Bernard Baruch, about his dinner party seating arrangements.

According to  Wikiquote:

Bernard Mannes Baruch (19 August 1870 – 20 June 1965) was an American financier, stock market speculator, statesman, and presidential advisor. After his success in business, he devoted his time toward advising Democratic presidents Woodrow Wilson and Franklin D. Roosevelt on economic matters.

[“Those who matter don’t mind, and those who mind don’t matter” was Baruch’s] often-quoted response to Igor Cassini (a popular society columnist for the New York Journal American) when asked how he handled the seating arrangements for all those who attended his dinner parties. The quote first appeared in Shake Well Before Using: A New Collection of Impressions and Anecdotes Mostly Humorous (1948) by Bennett Cerf, p. 249. The full response was “I never bother about that. Those who matter don’t mind, and those who mind don’t matter.” This anecdote … has also become part of a larger expression, which has been commonly [and incorrectly] attributed to Dr. Seuss, even in print, but without citation of a specific work : “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.

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15 Comments on “QUOTE: “Those who mind don’t matter and those who matter don’t mind.” — Bernard Baruch”

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    1. Michael Josephson

      Wow very impressive information. This post has received more contnuous hits than any other quote I’ve posted. Anyone have any idea why?

      1. Angela

        Well, I clicked here because I have this saying in a frame on my wall. . . attributed to Dr. Suess. I just saw someone attribute it to this other guy, so I googled to find out what the real deal is.

      2. Deanna

        I googled the quote trying to figure out which Seuss book it’s from and that’s how I ended up here. Thanks for the info.

  3. Harshank

    well i was looking for this particular quote. I had read it almost 10 years back. Recently this quote again came into my mind but i could not recollect it and i googled it n saw it on this site.
    Thank you.

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  5. Deborah

    I googled it as I have hit a negative patch due to a decision I made and am trying to dismiss negative head chatter with positive vibes . The quote helps and I wanted to look further into its origin.

  6. gerorge

    sorry but it was not he who said it first either. This expression was used before..
    “Quote Investigator: There is no substantive evidence that Theodor Seuss Geisel wrote or said this expression. Researchers have been unable to locate the statement in any of his books. The second part of the statement was in circulation by the 1930s. The earliest instance located by QI was printed in 1938 in a journal based in London and written for municipal and county engineers. The phrase was used comically to discount the criticisms directed at housing designs. The words were enclosed in quotation marks suggesting that

    Mr. Davies himself admitted that it was highly controversial and open to the quip was already known in 1938: 1criticism; but criticism concerned both mind and matter. “Those who mind don’t matter, and those who matter don’t mind!”

    1. Lord Kuz

      Got a reference for that George?
      If indeed that was written in a London based journal…. I would still say that we can put it down as a quote by Baruch.

  7. Craig

    If you read Quote Investigator, it explains that the earliest attributions found (of the second part of the quote) were credited to Sir Mark Young, Governor of Hong Kong, in February 1946 in a Canadian Publication “Empire Digest” and again in March 1946 in another Canadian Publication “Lethbridge Herald.” In May 1946 another story appeared in the U.S. in the “Omaha World Herald” also attributed to Sir Mark Young, but the dialog had been changed. Then in August 1946 the quote was found, attributed to Bernard Baruch.
    Theodor Seuss Geisel died in 1991, and within 10 years of his death, in the early 2000’s the quote started appearing as coming from him, but there is nothing found in his collective works showing that he ever said it.
    Quote Investigator states that it was probably an anonymous piece of wisdom as early as 1938.
    Also, there are several versions of the quote:
    Do what you want to do, say what you want to say, because those who matter don’t mind, and those who do mind don’t matter.
    Say what you want and be who you are, because those who matter don’t mind, and those who matter don’t mind.
    Always do what you want, and say what you feel, because those who mind don’t matter, and those who matter don’t mind.
    Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.
    It has also been found written as “Those that care don’t matter, and those that matter don’t care.”
    The simple truth is, this one has been evolving for some time, and the second part of the quote (Those who…) was circulating more than 50 years before the first part (Be who you are…) was added to the quote placed before the older second part.

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